The Stoli Original Vodka brand is going on promoting the idea that the best company is the company of you+you. The campaign, which was launched in the end of May with a TV ad and press prints, features fun-loving founder of Playboy Hugh Hefner, who is now in his 80-ies. The second Stoli spot is all about youth—the new famed person with split personality phenomena is Julia Stiles, an American stage and film actress.
In the spot, developed by the Ogilvy agency, the star meets her duplicate in a night club—together they discuss the career of a film star. The first version of July, which seems to be somewhat haughty and too self-confident, is telling her counterpart that big and fat movies are much better than indie films because they bring money.
Who will be the next celebrity to star in the “having a drink with you” series is yet to be unveiled. Make your suggestions.