Red Bull cola poster trumpets natural credentials
22 September 2008 | By Popsop Team
Red Bull will tomorrow launch a poster campaign for its Cola, highlighting the product’s natural ingredients.
The GBP1 million campaign has been created by Kastner & Partners.
The ad shows a can of cola between two bull-shaped ice sculptures, along with images of the product’s 16 key ingredients.
Anoushka Feiler, marketing director of Red Bull UK, said: “This second wave of advertising just works to reinforce the natural credentials of Red Bull Cola and the fact that this is the only cola to contain both the original kola nut and coca leaf.”
Popsop.com
Tags: Coca-Cola, Interbrand, soft drinks
