Heinz extends its ambient desserts range
22 September 2008 | By Popsop Team
Heinz is adding Heinz Fruit to its range of ambient desserts this Autumn, as well as light versions of its custard and rice pudding products.
The Heinz desserts range, now consisting of 18 products, has been created to satisfy a growing trend among consumers for products that have a great home-made taste, but are quick and simple to prepare.
Heinz Fruit comes in three varieties: Peaches in Juice, Fruit Cocktail in Juice and Tropical Fruit Cocktail in Banana Puree & Passion Fruit Juice.
The new desserts will appeal to consumers who have an increasing need for convenient, single serve portions of fruit for a range of eating occasions such as healthy lunch boxes or after dinner puddings. Heinz Fruit will also provide health conscious consumers with an alternative snack.
The Fruit Pots category has grown by +46 per cent value in three years and has been fundamental in driving category value and volume growth. Of particular appeal to families with children, who account for almost 50 per cent of spend in the fruit category, Heinz Fruit pots are a fun, tasty way for families to add to their children’s fruit intake.
“Heinz is investing further into the ambient desserts category,” says Christina Honigfort, Senior Brand Manager Heinz Desserts. “Heinz Fruit pots are handy portions of fruit that give consumers more choice and dessert ideas as well as providing one of the recommended 5-a-day portions of fruit and vegetables.”
Popsop.com
Tags: food, Heinz
