Maxxium launches Remy Martin Ice Boxx
22 September 2008 | By Popsop Team
Remy Cointreau has launched its luxury Remy Martin Ice Boxx in the UK, to gain a greater foothold in the premium on-trade sector.
Maxxium UK, which will distribute Remy Cointreau brands until the end of March 2009, launched Ice Boxx at London’s Amika nightclub these weekends.
The product allows bartenders to serve VSOP Remy Martin Cognac at -18?C, giving the Cognac a smoother taste, according to the firm.
Alex Quintin, Remy Martin brand ambassador, said: “This new concept will provide renewed excitement to the traditional cognac drinker whilst introducing it to a brand new audience.”
Maxxium UK plans to roll out the Ice Boxx in select bars across London this winter.
Popsop.com
Tags: alcohol drinks, cognac, Remy Martin
