SodaStream Gets Busy With the Fizzy on TV

13 July 2010 | By Anna Rudenko

SodaStream, an old UK drinksmakers brand, is getting back with a national TV ad campaign—it’s first in twenty years—with new advertising premiering on Monday 12th July. The new TV SodaStream’s return to the supermarket shelves and its set to get everyone who remembered it the first time round and their kids excited this summer.

The ad captures the huge fondness that people have for SodaStream; featuring a series of tongue-in-cheek vignettes of people reflecting on their ‘loss’ that SodaStream had all-but disappeared amplified by the dramatic soundtrack “Without You” and narrated with a celebrity voiceover. The mood during the ad swiftly changes to overwhelming joy and celebration at the news that their beloved SodaStream is back.

The ad, directed by award-winning Aviv Maaravi, features a 200-strong cast and crew with 1380 wardrobe items between them.

The TV campaign is part of a wider marketing push bringing a revamped SodaStream to a new generation of families. Now with a stylish range of modern drinksmakers and an amazing line-up of new, great-tasting flavours from fruit varieties and diet versions to energy and lightly flavoured essences (MyWaters), SodaStream is a must for the kitchen this summer.

Popsop.com
Tags: water