Ballantine’s, the world’s No 2 range of blended Scotch whiskies, is set to leave an impression with the unveiling of new packaging for its multi-award winning prestige range, designed by the UK agency Nude. The new look embraces a unique combination of luxury design elements, in a move to increase on-shelf impact and consumer appeal.
The revised prestige range, which will appear in Asia Duty Free starting from June, includes Ballantine’s 17 Year Old, Ballantine’s 21 Year Old and Ballantine’s 30 Year Old.
The prestigious new look for Ballantine’s 17 Year Old and Ballantine’s 21 Year Old features an embossed George Ballantine seal and signature, for a more personalised effect. Parchment style labelling reinforces the brand’s authenticity, while champagne foiled slip labels add an element of modernity and uniqueness. The double thickness carton in which the bottle is presented features cleaner, clearer print as well as more super premium cues such as dual tone gold effects and textured embossing to ensure enhanced brand stand out.
The new presentation of the pinnacle of the range, Ballantine’s 30 Year Old perfectly reflects the expression’s position as one of the world’s most exquisite and expensive blends. The newly shaped bottle, which is taller and tapered, is elegantly embellished with an eye-catching copper plaque to reflect the traditional distillation stills used in the whisky making process, while a heavier base, embossed branding and a cork stopper reinforce the ultra premium status of the expression. The wooden case in which the bottle is presented mirrors the barrels used in the ageing process while a copper plaque further demonstrates the importance of high quality materials in creating this luxurious new pack.