Adidas announced a new global marketing campaign in support of the launch of miCoach mobile app. Central to the new campaign is a star-studded 60-second film featuring sporting icons Reggie Bush, David Villa, Andy Murray, Jonny Wilkinson, Derrick Rose, Victoria Pendleton and Jessica Ennis. The campaign rolls-out globally and includes TV, print, point of sale, PR as well as digital and social media.
The marketing project is a multi-sports celebration of pre-season training and running, introducing the Adidas promise to personally coach you to a Faster You with the miCoach mobile app. Some of the world’s best athletes are shown during their pre-season training using the miCoach mobile app—the next step in Adidas’ promise to deliver personalised audible coaching for a Faster You.
Created in a series of diverse sports settings, the athletes are portrayed as everyday athletes who all want to get faster for their sport and get ready for their season. The campaign, created by 180 Amsterdam and its digital arm RIOT, targets the next generation of athletes across all sports.
“This spot launches our latest technology to help athletes Be Better. miCoach is coaching made simple, and we are proud to launch the miCoach app to enable all athletes to be faster for their sport” says Eric Liedtke, Adidas Senior Vice President Global Brand Marketing.
Go to Adidas to see all the assets.