BrewDog is stepping beyond the boundaries of beer brewing and… common sense. Following the launch of its 41% “Sink The Bismarck!,” the Scottish indie brewery is releasing its limited edition taboo-breaking 55% beer in bottles, which are stuck into dead animals’ bodies.
The new product is called “The End of History,” because the innovators of the brewing business want to put an end to their odd experiments focused on developing the strongest beer. “It is last high abv beer we are going to brew, the end point of our research into how far we can push the boundaries of extreme brewing, the end of beer,” they wrote in the related post on their blog.
They recommend consumers to treat this beer just the way as if it were the most refined whisky as it is as strong as drinks from the spirits line. BrewDog has also produced low abv beers such as Nanny State, Islay Barrel Aged Stouts, Ageing IPAs on the Ocean, so it wasn’t always just drive for ultra strength. The new product is blond Belgian ale, which is infused with nettles from the Scottish Highlands and Fresh juniper berries. A 330ml bottle of the unique beer is sold for £500, and it’s the highest price for the brewery’s ‘installments’ (that’s how they call the new varieties).
The most shocking thing about the new edition is that the 12 bottles are wrapped into bodies of stuffed animals, which are dressed in bizarre clothes. This extremely eccentric packaging was crafted by a very talented taxidermist and, according to BrewDog’s post, “all the animals used were road kill.” To produce these weird packs, they used bodies of 7 stoats, 4 grey squirrels and one hare.