Stream Foods ‘Go Wild’ with Design by Springetts

29 July 2010 | By Anna Rudenko

Stream Foods has launched a new range of wholefood snacks, designed by Springetts. The Wild brand comprises six exotic mixes, each reflecting a unique culture and culinary tradition, and will launch in the top 400 Tesco stores.

Springetts brief was to create a new brand identity that would bring to life the unique product proposition, engage consumers and differentiate the range from the broader competition. Wild animal illustrations (snake, tiger, jaguar, coyote, macaw and lion) that emanate from and evolve out of the product photography were chosen to capture the exotic propositions and the exotic product delivery.

Springetts also developed the names for each variant (Aneeq, Bonito, Sabroso, Leziz, Aroi, Zarico), to add intrigue and emphasis to the exotic sources of the blends. “We wanted to create a brand with real personality and to provoke a reaction with a pack design that was really arresting on shelf…an effect enhanced with range blocking,” says Moyra Casey, creative director at Springetts.

Popsop.com
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