Coca-Cola US together with the National Park Foundation launched the “America Is Your Park” campaign to encourage millions of Americans to be active outdoors and to cast a vote for their favorite park to win a $100,000 recreation grant made possible by Coca-Cola’s Live Positively initiative.
“We understand that more families are looking for ways to have fun and be active together, but might lack the resources or an outside space to do so. Coca-Cola has supported America’s national parks for the past 40 years through campaigns like this because of our belief that everyone needs a place to play and spend time with family and friends,” said Katie J. Bayne, President and General Manager, Sparkling Beverages, Coca-Cola North America.
Through online engagement and community grants, Coca-Cola is donating more than $500,000 to national, state and local parks across the country to restore or rebuild places for people of all ages to play. The campaign also encourages people to support the national and state parks system by voting for their favorite park on LivePositively.com through August 31, 2010 or coming out to local park health and wellness events that Coca-Cola will host this summer—all with the goal of making their communities a better place to live.
Through the support of individual parks and the partnership with the National Park Foundation, Coca-Cola has donated more than $13 million for restoration and renovation of our country’s parks, including the restoration of more than 260 miles of “Active Trails” for families to hike and explore, and is developing the first sustainable recycling program at The National Mall, a national park in the heart of the Nation’s Capital, Washington, D.C.