A new Brit Brockmans gin will hit the shelves in November
24 September 2008 | By Popsop Team
The newest spirit to be loosed upon the bar and club scene in the UK will come out in November.
It’s Brockmans Gin, which is intended to be drunk neat with ice.
Insiders say the design consultant firm Us was involved in its development, from concept creation and naming to branding, packaging and communications. It worked with brand development agency Ten 100 to develop the brand positioning and strategy for the product.
Its primary target demographic: young bar or club drinkers. Check out its sleek Web site to get an idea of how it’s being portrayed.
Popsop.com
Tags: alcohol drinks, gin















Alex
18 October 2008 11:42 am
Brockmans is a gin with a difference. It is by far the smoothest gin I have tasted and on the rocks, as they recommend it, it is simply delicious after dinner. I bought a bottle online at http://www.thedrinkshop.com and I really would say it is now my favourite tipple.