Absolut unveils the new Shaker gift pack
25 September 2008 | By Popsop Team
Liquor supplier The Absolut Company has announced it is launching a new gift pack exclusive to travel-retail.
Absolut Shaker includes a 1l Absolut vodka bottle inside an Absolute-shaped drinks shaker and will be initially launched only at DFS stores at Singapore Changi airport this month (September), with a worldwide duty-free rollout expected at a later stage.
The Absolut Company Global Travel Retail director Anders Olsson said: “We are very excited about this launch, which we are quite sure will be much appreciated by our consumers.
Over the past couple of years, we have had outstanding consumer feedback with limited-edition packs that we have launched at Changi. This is yet another ‘gift’ from us to these consumers in this dynamic market.”
DFS merchandise manager for spirits Brooke Supernaw added: “Absolut vodka is a brand that consistently delivers creative and innovative products. DFS is pleased to partner with Absolut on the launch of this new value-added pack and I am confident that it will be a success.
We have had outstanding results on previous Absolut value-added packs and we are very excited to be the first retailers in the world to launch such unique package at Changi airport.”
