Ensuring Schweppes stays Schexy

25 September 2008 | By Popsop Team

The most established mixer brand in the world had been losing relevancy within an aging consumer base and recognised a need to appeal to a more youthful market.

Bulletproof were appointed to review and redesign the brand marque and structural packaging. Bulletproof carried out and extensive brand and marketplace audit – unearthing key insights which formed the foundation of a clear, progressive strategy.

The agency created a refreshed identity exuding quality, heritage and sofistication. A simple model for the brand architecture was formulated based on a SKU colour system aiding consumer and trade portfolio recognition. Finally, we created a beautifully iconic structural form which introduces a spirit measuring cap – promoting perfect serve and supporting responsible drinking.

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