Miller Lite Launches New 16-oz. Alumi-Tek Aluminum Pint Bottles from Ball
26 September 2008 | By Popsop Team
Ball Corporation (NYSE:BLL) is bringing its new, 16-oz. Alumi-Tek aluminum beverage bottles to market with Miller Lite.
The sleek, resealable bottles feature a wide, 38-mm opening that provides a smooth flow, are quick to chill and are 100 percent recyclable.
“The great taste of Miller Lite gets even better when it’s enjoyed from our new aluminum pint,” said Grant Leech, vice president of marketing for Miller Lite. “This package drinks like a bottle and cools like a can to deliver an invigorating taste experience.”
The Miller Lite aluminum pint will be tested throughout much of the Midwest and South through the end of the year. Test markets for the Miller Lite aluminum pint are Alabama, Arkansas, Dallas, Florida, Houston, Illinois, Indiana, Kentucky, Louisiana, Michigan, Minnesota, Mississippi, North Carolina, North Dakota, Ohio, South Carolina, South Dakota, Tennessee, Virginia and Wisconsin.
The Miller Lite aluminum pint is intended for off-premise retailers, with a focus on convenience stores. The package will be sold as part of a nine-pack.
Popsop.com
Tags: alcohol drinks, beer, Miller
CSW
30 April 2009 05:57 pm
Great concept looks great cool mouth BUT the price point is way off at least up here in the NW–You can get a 6 pack of ML tall boys for average of $6.30 and they are selling these 16oz new can/bottles for 10.99 for a 9pack–simple math–the can/bottle is cool but aluminum is aluminum now if it was a 16oz bottle then it would be different story.