No doubt, Apple’s apps seem to become a new medium for brands with an official launch of the long-awaited iAd platform for mobile and “tablet” advertising. The “smart” future gets closer—you may receive comprehensive information in one intergated brand campaign, while using the application on your iPhone, iPad or iPod touch. What could be more convenient for both users and brand owners?
Since April, when the iAds were introduced and integrated into a number of apps, Apple has earned more than $60 million in ad partnership with Unilever, Best Buy and Chanel as well as with Nissan, Sears and Citigroup, according to Financial Times.
Apple regards iAd to be “rich media ads”, a “revolutionary new platform for engaging consumers” due to its enhanced targeting, premium creative experience and robust measurement.
While offering to provide brands with the most effective tool to engage consumers, the company conducts the research of the habits of iTunes service users around the world, taking into account their demographics, location, application preferences and personal likes.
Moreover, launching an iAd platform, Apple supports developers by letting them to advertise their own apps to millions of users across the iAd Network, as well as sharing with them 60% of the advertising revenue. Well, isn’t it a bold decision!
Steve Jobs, Apple’s CEO presents the new mobile advertising platform—iAds