Limited-Edition ‘Camouflaged’ Miller High Life Cans and Outdoor-Themed ‘Extras’ Gear Available Starting Oct. 1

Miller High Life is again honoring its century-old connection with the outdoors by introducing limited-edition, camouflaged packaging and cans of Miller High Life and Miller High Life Light.

Available nationally from approximately Oct. 1 through Dec. 31, the outdoor-themed 24- and 30-packs continue the brand’s support of the outdoors, which has included affiliations with Whitetails Unlimited and Pheasants Forever.

the new collection

“We received a lot of positive feedback from the launch of last year’s limited-edition, blaze-orange High Life cans, so this year’s outdoor-themed packaging is a way to continue that tradition, and include an even broader array of outdoors activities,” said Miller High Life Senior Brand Manager Kevin Oglesby.

Displays and signage at retail locations will highlight the outdoor High Life and High Life Light packages, available in 12-ounce and 16-ounce cans. In addition, the brand will tie in its popular High Life Extras program, which allows consumers to collect points through package purchases and redeem them for exclusive High Life merchandise.

Continuing the outdoors theme, the Extras program will allow consumers to redeem points for items such as camouflaged hats, camping gear and a Miller High Life cruiser bicycle.

the last year collection

Popsop.com
30 September 2008
Tags: beer, Miller