Nolet Distillery: New Design for Ketel 1 Jenever

26 August 2010 | By Anna Rudenko

Nolet Distillery’s alcohol brand Ketel 1 Jenever has become the market leader in the premium segment. To strengthen the brand’s position, the identity needed to be updated with the main design focus to solidify Ketel 1 as the premium genever specialist. The creative team of Claessens|Cartils developed a new design, which emphasizes the brand character, refreshes the look and appeal to a younger consumer group whilst respecting the brand recognition and company heritage.

The new brand presentation is a clear example of leadership and pride realised through the improved logo impact and new structural bottle shape enhanced with brand own embossing and advanced labelling. The kettle visual represents the authentic feel, craftsmanship and excellent product quality which has been the heart of the company since 1691. The new “Ketel 1 Jenever” was launched in June 2010.