P&G has launched the Febreze Decor Collection of air freshers
30 September 2008 | By Popsop Team
In addition to the core Febreze range P&G has leveraged its design-forward mentality to launch the Febreze Decor Collection.
Stylish, clear packaging, with beautiful botanical or raindrop graphics, makes the latest Febreze line extensions stand out on shelves. Fresh aromatherapy scents are captured beautifully in soft graphics that whisper to consumers.
In laundry-care aisles packed with splashy, bold, and primary-colored billboard packaging, the Febreze Decor Collection is, literally, a breath of fresh air. It’s easy to spot on shelves, and it connects quickly with consumers.
P&G introduced Febreze in 1996. The brand is on its way to becoming the company’s 25th billion-dollar label after Gillette Fusion. Spending for the new campaign was not disclosed. P&G spent $190 million advertising Febreze last year (excluding online) and $56 million through May of this year, per Nielsen Monitor-Plus.
