This year marks the 50th anniversary of Procter & Gamble’s Mr. Clean brand, a milestone for the product line used by millions to clean virtually every surface of the home and tackle tough messes.
For over five decades the legendary bald-headed Mr. Clean icon has held a place in America’s hearts, while the brand has led trends in cleaning by developing innovative new products that speak to the public’s needs. From the Mr. Clean All-Purpose cleaner, to the revolutionary Mr. Clean Magic Eraser, the brand has delivered new and easy ways to tackle everyday messes across virtually any household surface for the past 50 years.
Mr. Clean continues to be a powerful presence in kitchens and bathrooms across the country with the recently launched Mr. Clean with Febreze Freshness family of products: Multi-Surfaces Liquid and Spray, and Magic Eraser with Febreze Fresh Scent. In addition, the brand is introducing Disinfecting Wipes with Febreze Freshness which take care of tough messes and eliminate 99% of bacteria.
“P&G is thrilled to celebrate Mr. Clean’s 50th anniversary this year! The brand’s ability to develop and improve upon traditional cleaners, while pioneering new methods is unmatched,” stated Shannon Taylor, Brand Manager at P&G. “With Magic Eraser, Mr. Clean invented a new approach to cleaning. It’s a perfect example of how our insights continue to expand upon the brand over 50 years.”