Rachel’s launches “luxury” desserts
1 October 2008 | By Popsop Team
Rachel’s Organic, the UK-based dairy firm, has launched Divine Desserts, a range of “luxury ‘top hat’ yoghurt desserts”.
The company, which is owned by WhiteWave Foods, a unit of US dairy giant Dean Foods, said the desserts come in three flavours – milk chocolate, orange and toffee.
Marketing director Steve Clarke said the launch was in tune with Rachel’s credentials as a “pioneering” organic brand.
He added: “We continually strive to add new indulgent products to excite consumers. It provides a real opportunity to grow the market, as consumers are actively searching out great-tasting, indulgent and permissible treats.”
Products in the Divine Desserts range are on sale for GBP0.99 (US$1.79) in the UK.
