Another boost for Scorpio as it announces global partnership with Hello Kitty Parfums
1 October 2008 | By Popsop Team
Scorpio Distributors has been appointed official distributor of Hello Kitty perfumes on selected European airlines and in regional airport duty free outlets.
Scorpio will showcase the new brand at the TFWA World Exhibition in Cannes
Scorpio Group Business Development Director Alan Edwards said: “We are delighted to add Hello Kitty to our portfolio. It is a brand that meets our desire to expand Scorpio’s presence in the Perfumes & Cosmetics category.
The Hello Kitty fragrance is described as “a contrast between the bitter of a red fruit basket, the freshness of the green nut and the softness of the musks and the woods”
“The global awareness and following of the Hello Kitty brand was an extremely important consideration and already we have received positive interest with two confirmed listings commencing November 2008,” he added.
