Avon and Ironman have launched the new fragrance line for men
6 October 2008 | By Popsop Team
Avon Products, Inc. announced that it has joined forces with the Ironman brand to launch a signature
men’s fragrance collection named after the legendary triathlon.
The Ironman Fragrance Collection, featuring an eau de toilette spray, after shave conditioner and anti-perspirant, will be unveiled just before this year’s Ford Ironman World Championship in Kailua-Kona, Hawaii.
As world-class athletes embark on the ultimate test of endurance, Avon debuts the ultimate celebration of the determination, drive and passion to accomplish the tremendous feat of Ironman. The collection tagline, “Anything is Possible,” is also the Ironman mantra for their worldwide events.
The collaboration with Avon marks Ironman’s first foray into the fragrance industry. “As the leading endurance brand, Ironman is proud to be partnered with an iconic brand such as Avon, the world’s largest direct seller, to develop a line of products that match the vigor every Ironman possesses,” says Bill Potts, Vice President, Marketing and Business Development, Ironman. “The Avon Ironman Collection will provide products for the Ironman in every man.”
“The global scope and synergies of our brands made partnering with Ironman a natural fit,” Hostalery continues. “The values behind Ironman and the Ironman Triathlon really resonated with the entrepreneurial spirit of Avon. Ironman represents excellence, determination, positive ambition and a well-balanced nature. It is aspirational, yet grounded, something our Avon customers can relate to.”
The star of the collection, the Ironman fragrance, comes in a sleek yet rugged bottle with an organic feel. The top is designed to look like a bike grip, one of the disciplines seen in Ironman, evoking the athleticism
that inspires the fragrance. The powerful black-on-black carton featuresicons of each of the triathlon sports, with a footprint representing running, waves representing swimming, and tire tread representing cycling.
The Ironman Fragrance Collection begins launching globally in April 2009. The U.S. launch will follow in May 2009.
