Bottle combo engages several senses
7 October 2008 | By Popsop Team
Beverage Creations, Inc., St. Paul, MN, is set to release a first-of-its-kind combination product that delivers more than just a breath of fresh air.
Marketed as an “energized hydration system,” bio2TONIC joins Beverage Creations’ Aqua Fuel vitamin-enhanced water with its Oxygen Fuel inhalable, 90% oxygen-enriched air (OEA) product in a portable, two-component package that can be disassembled for separate use or for recycling.
According to Beverage Creations president and CEO Bob Wieden, bio2TONIC’s fortified water—in three fruit flavors—and its lemon-scented OEA are designed to work together to increase the body’s performance and endurance. The direct inhalation of OEA is said to provide a number of health benefits, among them increased energy, brain activity, and metabolism; relief from stress, fatigue, and depression; and a strengthening of the immune system.
In designing the Oxygen Fuel aerosol container, Wieden told Packaging World it was essential that it be able to deliver the OEA directly into the nose. “If you do your medical research, breathing oxygen into your mouth is not the most efficient way to utilize oxygen,” he says. “It does nothing in your lungs; it goes directly into your stomach. You need to get the oxygen in through your nose, and it has to go to your brain, down into your lungs, and out to your bloodstream.”
Hence the 4.5-in.-high aerosol can uses a custom-designed cap molded with a nostril-shaped indentation and a pushbutton that activates delivery of the gas to the nose. The can and its cap are supplied by overseas manufacturers. The can holds 2.9 L of compressed air, which Wieden says equals roughly 25 2-sec breaths.
Popsop.com
Tags: bottle design, soft drinks
