Small Batch Collection by Duffy & Partners
8 October 2008 | By Popsop Team
Prohibition didn’t cause distillers to forget how to make good whiskey. What changed is the demand for individuality, craft and quality.
New brands based on a heritage of true American craftsmanship.
Wрiskey sales were declining. The opportunity was to reinvigorate the category, build a fitire consumption base ans pursue higher margin sales.
The solution was to create a line of super-premium, limited edition bourbons to inspire category reconsideration.
The Small Batch Collection was born. By revitilizing old recipes and highlighting iconic figures from the Beam 200 year family history, a uniquely premium appeal was delivered.
Small Batch created a new category and Knob Creek remains the No1 super-premium bourbon.
