Coca-Cola to distribute Hansen Natural’s Monster

9 October 2008 | By Popsop Team

Hansen Natural Corporation, The Coca-Cola Company (TCCC) and Coca-Cola Enterprises (CCE) have announced that they have completed agreements for distribution of category leading Monster Energy drinks in six West European countries, Canada and selected territories in the US.

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These agreements will complement Hansen’s existing relationship with Anheuser-Busch (AB) and will not affect Hansen’s agreement with AB for the on-premise channel nationwide.

The 20-year agreements will take effect at the beginning in November 2008 in the US and parts of Western Europe, and in early 2009 in Canada.

“We’re pleased to be partnering with the world’s leading beverage system to expand the retail presence and penetration of our Monster Energy drinks,” said Rodney Sacks, Chairman and CEO of Hansen. “We believe the relationship with The Coca-Cola Company and Coca-Cola Enterprises will enable us to build on the success of our Monster Energy brand in North America and expand into fertile new international markets.

“In the US, the relationship will complement our existing long-term arrangements with Anheuser-Busch distributors, which have been, and we expect will continue to be, very important to Hansen. We believe that the combination of these two leading distribution systems will provide us with an unrivalled distribution network in North America.”

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