Botanical references of Swell Tea packaging
9 October 2008 | By Popsop Team
The French soft drinks producer Vilico-internacional unveiled the range of Swell Tea iced teas.
The packaging design balances the benefits of an elixir-like tonic with color and botanical references, a choice that hides the product itself from view.
With an increasingly busy shelf for RTD teas, does this balance the appeal of tea; flavor versus health benefits, ingredients versus actual product?
Popsop.com
Tags: coffee and tea
