“Worker Bee” packaging by Brandever

9 October 2008 | By Popsop Team

The Canadian design agency Brandever strategy made a good job having  created the package design for the “Worker Bee” honey range.

From their website: “Take a quick stroll through your grocery store’s honey aisle, and you’ll see a category that has stood still in time for well over 20 years.

Just about everyone has a country-themed package featuring either bees or bears. Marketing monotony.

And so came the idea of a hard working “Worker Bee”, living in a human’s world. Hailing a cab, going through airport security, working on his laptop onboard a plane, checking into a hotel. A provocatively fresh perspective for a line of dramatically delicious blended honeys.

Since being launched, Worker Bee Honey has been featured in all of the finest specialty food stores across Western Canada. A brilliant success.”

Popsop.com
Tags: food, honey