Waitrose Herbs have a lot to say for themselves. Each minimally packaged pot carries bold tabloid style text, telling you everything you may not already know about the contents. Guest herbs make an exclusive and seasonal appearance with a splash of red in the headline.

Herbs are as rich in myth and magic as they are in flavour and nutrition. This was a great opportunity to spread the word and present some real shelf talkers.

Designer: Poppy Stedman
Design Director: Mary Lewis
Copywriter: Mary Lewis
Design Group: Lewis Moberly
Account Handler: Sophie Wagstaffe
Waitrose Head of Graphic Design: Maggie Hodgetts
Client Waitrose
Brand Waitrose