Sony’s Active Series in a blister packaging
10 October 2008 | By Popsop Team
Sony’s Active Series headphones are designed for fitness and outdoor wear. The clear polystyrene blister is backed by 450g coated paper, with a 310g paper used as a pack insert. Sony arrived at blacks, silvers and greys with a flash of orange/red picking out the same shade on the product itself.
Does this constitute a trend? Sony Design Centre Europe senior designer James Turner is not sure, but he says, ‘It’s similar to the effect of combining a black suit and shirt with a nice, bright tie’.
The style reference is not incidental. Describing the way that only key elements of each headphone set are visible through the plastic, Turner says, ‘It’s a bit of a tease, almost inspired by the fashion magazines. It’s to do with image and with giving the products some personality.’
Popsop.com
Tags: technology
