Spirits giant Diageo GB is launching a special edition of its Johnnie Walker Black Label premium blended whisky in time for the festive period, including the Asia celebration of Diwali.
Designed by London-based Bloom Design
The Johnnie Walker Black Label Limited Edition Centenary pack, which marks the 100th anniversary of the brand’s Striding Man logo, comprises a high-gloss black bottle embellished with the logo, made using 23 carat gold.
Diageo GB this week added a Single Malt Scotch Whisky to its range.
The festive season, which includes Diwali, is a key period for Johnnie Walker Black Label to develop its position as the “premium blended Scotch whisky brand of choice” for Asian celebration occasions.
In addition to the launch of the Limited Edition Centenary pack, Johnnie Walker Black Label will also run promotional activity from this month (October), including new POS material for retailers with the tagline “Celebrate Generations of Pioneering Spirit”.
POS kits, including branded posters and shelf barkers which feature the new strapline ‘Celebrate Generations of Pioneering Spirit’, will be available across 400 independent retail outlets.