In an effort to further industry sustainability efforts, Nike released its ‘Environmental Apparel Design Tool,’ based on Nike’s Considered Design Index. The release of the tool aims to accelerate collaboration between companies, fast-track sustainable innovation and decrease the use of natural resources like oil and water.
Designed and built by Nike over seven years with a six million dollar investment, the software-based ‘Environmental Apparel Design Tool’ helps designers to make real time choices that decrease the environmental impacts of their work. The tool is a practical way to rate how apparel designs score in reducing waste and increasing the use of environmentally preferred materials while allowing the designers to make real time adjustments.
“This tool is about making it simple for designers to make the most sustainable choices right at the start of the product creation process. Over the past four years it has proved to be invaluable at Nike and has helped us create products with a higher sustainability standard,” said Hannah Jones, Vice President of Nike Sustainable Business and Innovation. “By releasing the tool we want others to improve on it and we hope to inspire further collaboration to create global industry standards for a level playing field, encourage widespread industry adoption of sustainable design practices and have more sustainable products available for the consumer.”
The Nike football jerseys produced for South Africa 2010 are an example of how the tool helped designers produce the most environmentally-friendly and technologically-advanced kits in football’s history. Made from 100% recycled polyester, the material choice diverted 13 million plastic bottles. In the last year alone, Nike doubled its use of recycled polyester, saving 82 million plastic bottles from landfill.
In addition to the ‘Environmental Apparel Design Tool,’ Nike will also be releasing its Footwear Design Tool, Material Assessment Tool and Water Assessment Tool in 2011.