BMT and AM Associates designed Shotz Health packaging

15 October 2008 | By Popsop Team

BMT created the name and packaging for the Big Shotz prebiotic fruit juice, working closely with West Sussex-based agency AM Associates on the development of the bottle.

The brand name captures the potency of the product and the typeface reinforces this by dominating the pack. The bottle has a pharmaceutical shape to drive home the product’s health benefits and to differentiate it from competitive prebiotics.

Gold is used as the core colour to reflect the premium quality of Big Shotz, while a strong pink signals the benefits of the mango and passion fruit flavour on the neck collar. The same pink is used on the closure label to carry the key selling message of ‘it’s a nutrition revolution’.

The 120ml bottle is made from a natural HDPE, which allows the juice to be seen through the collar and from underneath.

Big Shotz will be in store this month in Selfridges, Waitrose and AMT.

Client: Shotz Health
Brand: Big Shotz
Design: BMT (Branded Moments of Truth)
Packs: Alpla, Austria
Print/label: CCL Label, Austria

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Tags: soft drinks