“ASDA Lunchboxes” project by Emma Smart

15 October 2008 | By Popsop Team

The graduate of Visual Communucation (Graphic Design) at Loughborough University (2003-2006), Emma Smart exhibited her works at New Blood in London. She won AD&AD Yellow Pencil for Packaging Design for the “ASDA Lunchboxes” project.

From Emma’s website:
Considering structure, graphics and materials I created a set of three lunchboxes for ASDA, the brief asked for them to be seperate solutions, however still maintain a strong visual idenity throughtout the collection. The lunchboxes cover three distinctive ranges, healthy, satisfying and childrens.

This project won a D&AD Yellow Pencil for Packaging Design (Silver) and appears in the 2006 Student Annual.

lunch_1

lunch_2

lunch_3

lunch_4

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