Resealable beverage can wins prestigious prizes
16 October 2008 | By Popsop Team
The resealable beverage can from Ball Packaging Europe, one of the leading beverage can makers in Europe, was given an enthusiastic reception in the industry.
The container with the innovative end, the Ball Resealable End (BRE), carried off three awards at the Can of the Year Awards ceremony. In addition, the BRE won the Best in Metal Award 2008 and also has been nominated for the German Packaging Award.
This year’s Can of the Year Awards ceremony organised by the trade journal The Canmaker took place on 29th September in Warsaw (Poland). The company was presented with the Can of the Year Award 2008 for its world’s first, the resealable beverage can. This Ball innovation also secured two further prizes: in the category ‘Two-Piece Beverage Cans’ it won the Can of the Year Award in gold, in the category ‘Ends, Caps and Closures’ the award in silver. Having received three awards in total, Ball Packaging Europe became the winner of the evening.
But that’s not all: at the end of September, the beverage container also received the ‘Best in Metal Award 2008′ presented by the MPMA (Metal Packaging Manufacturers Association). Added to that it has been nominated for the German Packaging Award, which will be conferred at the BRAU Beviale trade fair in Nuremberg on 12th November. At this trade fair, Ball Packaging Europe will also be presenting other innovations apart from the resealable end, such as the Pure Brand End, a completely printed can end.
The resealable beverage can scores with an innovative aluminium end, the Ball Resealable End (BRE). Integrated in this end is a flat opening mechanism which can be opened with a slight twist and resealed again. This enables the new container to retain its classic shape including all the logistical advantages and still offer the convenience benefit of resealability. The recyclability of the can is not affected because the amount of plastic in the end is minimal. Coca-Cola in France is already using the can for its energy drink “Burn” which is obtainable from retailers in 500 ml cans.
The Ball Resealable End is the result of close collaboration between Ball Packaging Europe, Coca-Cola and Bound2B B.V., a company based in the Netherlands. Antonio Perra, the director and shareholder of Bound2B B.V., invented the resealable end and jointly further developed it with Ball Packaging Europe ready for marketing.
