Original Audi cleaning products
23 October 2008 | By Popsop Team
The car cleaning products update was intended to increase sales and to find a design that is both typically Audi and yet independent of it.
The efficacy of the products and Audi quality was to be immediately recognisable through high-value form, colour and tactile quality, in line with the Audi brand. In its final design realisation, the black cylindrical shape is topped with an aluminium-coloured cap and a subtle orange line has been used for the single packages to bind the entire product range together for a consistent look.
Clearly visible symbols help differentiate between the various products and their applications.
This project won Red Dot Design Award last year (Communication design/ Packaging design).
