New Vladivar campaign to promote responsible drinking launched

23 October 2008 | By Popsop Team

The GBP 1million ‘Quality not Quantity’ campaign, created by Glasgow based agency The Bridge follows the recent rebrand of the vodka brand and will run in press, outdoor, magazines and online as well as POS through out the Christmas period.

A series of spoof adverts has been designed to present the situations that could happen when people drink too much.

The new Vladivar campaign will appear throughout the UK, including Manchester, Leeds, Bradford, Liverpool, Tyne Tees, Birmingham, Edinburgh, Glasgow, Sheffield, Nottingham, Leicester, Cardiff and Northern Ireland.

www.thedrum.co.uk

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Tags: alcohol drinks