As we wrote earlier, Pepsi is redesigning its globe logo. A ’smile’ will characterise brand Pepsi, while a ‘grin’ is used for Diet Pepsi and a ‘laugh’ is used for Pepsi Max.
The company will spend $1.2 billion over three years to change everything about its brands – “How they look, how they’re packaged, how they will be merchandised on the shelves, and how they connect with consumers” – which will be done by the Arnell Group.
Here is the concept of new bottle design.
via Brand New
25 October 2008 г. in 14:59
What a crap… Does anyone like this?
26 October 2008 г. in 09:17
there is no way that they are designing their stuff to look like this crap
26 October 2008 г. in 10:29
i don’t think these are the designs they gonna end up with… but i really wish they do! so that its over for PEPSI!!!!!!
This is exactly the killer designer they talk about… it gonna kill PEPSI
28 October 2008 г. in 00:16
Who cares what the look is… don’t change the inside liquid, like other cola companies have done in past. That will KILL the product, not the bottle design.
28 October 2008 г. in 23:56
I like it, good choice to tone it down. For too long they’ve tried to grab attention with loud, obnoxious package design.
I still won’t drink it, but it’s nicer looking.
19 January 2009 г. in 14:49
Vote against.
Also, imagine what they could do with that money. It’s *1.2 Billion*!!!
14 February 2009 г. in 00:19
Wtf, they have to be stupid, It’s like shooting yourself in the foot, when u run from ur enemy.I think I’m going back to Coke.
And MTN DEW? This is so stupid.
MAKE a cooler bottle and a cooler logo.Or bring the bottle from Pepsi Japan
14 March 2009 г. in 20:07
[...] Airline Logos • From WebDesignerDepot.com (On a side note: check out Coke’s new logo, and Pepsi’s new bottles don’t look phalic at [...]
5 April 2009 г. in 22:11
when will this take effect??
12 October 2009 г. in 06:00
This is a new bottle. I like it. It’s unique and eye-catching. All of them are awesome! Guys we know that this new bottle has been studied very well by Pepsi Branding Experts. We have to keep ourselves to changes. As for me, I LIKE IT VERY MUCH!!! I Like the softdrinks too at most when it is served very cold…
KUDOS TO PEPSI!!!