The new Pepsi bottles
24 October 2008 | By Popsop Team
As we wrote earlier, Pepsi is redesigning its globe logo. A ’smile’ will characterise brand Pepsi, while a ‘grin’ is used for Diet Pepsi and a ‘laugh’ is used for Pepsi Max.
The company will spend $1.2 billion over three years to change everything about its brands – “How they look, how they’re packaged, how they will be merchandised on the shelves, and how they connect with consumers” – which will be done by the Arnell Group.
Here is the concept of new bottle design.
via Brand New
Popsop.com
Tags: Pepsi, soft drinks
sarah iron
25 October 2008 02:59 pm
What a crap… Does anyone like this?