Each of the brands thanks to its Facebook friends in their own way. Recently, Porsche has presented its 911 GT3 R Hybrid model adorned with the signatures of more than 27,000 Porsche followers to mark the brand’s reaching the landmark of 1 million fans on Facebook. On the occasion of getting 1, 000,000 ‘likes’ on the most popular social media website, Heineken created a light-hearted projects with beautiful models dressed in tees featuring a branded FB ‘like’ icon—a hand, holding a green bottle of beer.
In the viral video, which was created by AKQA and released on YouTube on February 11, the blond girls are visiting pubs in Amsterdam and giving hugs to the astonished customers (for some reason, they embraced only men). “After receiving one million ‘likes’ on Facebook, we thought we should return the compliment,” says the spot, which finishes with a “Thanks a million” line.
To date, the brand has got 66 thousand ‘likes’ more on its Facebook page. In late December, 2010, the brand announced that was going to launch a store there, thus offering its fans an opportunity to buy Heineken-branded clothes and merchandise right from the social network site.
While Heineken has been celebrating its 1 m likes of its page on the social network, another brand, Kraft Foods’ Oreo, which has more than 16 million FB fans from over 20 countries, managed to set a Guinness World Record on its own page. The brand encouraged its friends to ‘like’ one of its posts in order to gather “most ‘likes’ on a Facebook post in 24 hours.” The initiative was running for one day, from February 15, 9 a.m. EST, to February 16, and the post was ‘liked’ 114,619 times.