New Tropicana packaging: the design concept

27 October 2008 | By Popsop Team

Here is the preliminary design concept of Tropicana packaging which comes within global Pepsi’s rebranding campaign.

pepsi_tropicana_large

pepsi_tropicana_old

Arwin from Brand New shares his opinion:

“This is perhaps the least offensive work we’ve seen come out yet but it certainly pales in comparison to the previous line of packaging designed by Sterling Brands that hit the shelves no more than one or two years ago at the most.

This new packaging feels, at best, like a discount store brand with what looks like, again, at best, rights-managed stock photography if not outright royalty free. And the typography is, once more, at best, a lame derivative of how the British have lately exploited geometric sans serifs like Futura and Avenir to great results — here’s just one example of many.

And I really want to believe that the screw-cap will not be an orange-colored boobie as in the rendering above”.

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