Pepsi had launched “Japanese-only” drink – Pepsi White

28 October 2008 | By Popsop Team

This past week, stores around Japan starting stocking this new limited-edition Pepsi. Pepsi White is a light cola-yogurt drink with a sweet flavour.

Combined with the unusual proposition of a white cola, the design should be enough to spur curiosity buying and allow a complete sell through of what is sure to be a limited inventory.

Suntory, which distributes Pepsi in Japan, has a penchant for releasing buzz-worthy, Japan-only Pepsi variants. This summer we saw Pepsi Blue Hawaii that from many reports wasn’t too spectacular. Pepsi White is Suntory’s flavor for winter 2008.

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www.japanmarketingnews.com

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