Beam Global launches rye whiskey brand

29 October 2008 | By Popsop Team

Beam Global Spirits & Wine, Inc., a global leader in premium spirits, expands its award-winning whiskey portfolio with the introduction of (ri)1 Whiskey, the company’s first ultra-premium rye whiskey.

Debuting nationwide this October in limited quantities, (ri)1 (pronounced “rye one”) is set to elevate the ultra-premium whiskey category, offering consumers a refined flavor, a striking look and a new take on cocktail couture.

beam_global_ri1whiskey

“The traditional rye whiskey category takes on a modern look and feel with the introduction of (ri)1,” said Mara Melamed, Brand Manager, (ri)1. “(ri)1 is a cutting-edge spirit for today’s top tastemakers and cocktail drinkers who are looking to expand their ultra-premium spirits repertoire. (ri)1 brings cocktails to life by celebrating smooth rye flavor notes, and its stylish packaging and simple name showcase a fresh take on a classic spirit.”

Spirits expert F. Paul Pacult, editor of F. Paul Pacult’s Spirit Journal, reports rye whiskey is experiencing new found popularity. “Straight rye whiskey is a bona fide comer because the increasingly sophisticated American palate is searching for new and exciting high-end spirits.”

(ri)1 is packaged in a distinctive glass bottle with a single label that reinforces the brand’s straightforward feel and modern style. Priced at approximately $46-48 per 750ml bottle (varies by market,) (ri)1 is an exquisite spirit suitable for the most sophisticated lifestyle. Future variants, including (ri)2 and (ri)3, are planned to create a complete product line.

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