Chivas Brothers Regal redesign for Christmas
Chivas Brothers, the Scotch whisky and premium gin division of Pernod Ricard, is introducing two Christmas offerings as part of its Chivas Regal Scotch whisky range.
Chivas Regal 12 Year Old will include a Christmas gift tin designed by New York architect Evan Douglis, whilst Chivas Regal 18 Year Old has had a “limited edition makeover” from fashion designer Alexander McQueen.
Brand Director Sophie Gallois said: “As a company, we are driving the premiumisation trend within the Scotch whisky category. These collaborations are completely in-line with the Chivas Regal brand.”
The bottles are available this month in key international markets such as China, Japan, France and Greece. The limited edition bottle will be priced at a “significant premium” to Chivas Regal 18 Year Old, the company said.
Popsop.com
29 October 2008
Tags: alcohol drinks, Pernod Ricard, whisky
