The Balvenie is launching the Balvenie Rare Craft Roadshow—a nationwide search for the craftsmen and artisans across America who maintain a dedication to the practice and preservation of traditional crafts. Part trans-American road trip and part voyage of discovery, The Balvenie Rare Craft Roadshow is a celebration of craftsmanship that will travel from state to state, discovering and honoring the people who share the Balvenie’s commitment to craftsmanship, documenting every step in a web series and eventual documentary film.
As a fifth-generation family owned distillery, the exceptional quality of The Balvenie stems from its commitment to retain and nurture the high level of hand craftsmanship no longer employed by other malt whisky producers. Starting this March, The Balvenie Ambassadors Andrew Weir (Eastern USA Ambassador for The Balvenie) and Nicholas Pollacchi (Western USA Ambassador) will travel the length and breadth of the United States to seek out and honor artisans who share their enthusiasm for all things made with skill and passion. Traveling from city to city in a suitably handcrafted Morgan Car, the pair will visit the workshops, studios, and stores where rare crafts are being kept alive, learning more about the craftsmen and their respective crafts along the way.
From brewers, vintners and cheese makers, to apothecaries, tailors, bicycle makers and all points between, The Balvenie Rare Craft Roadshow will discover and celebrate the burgeoning community of like-minded American artisans, giving craftsmen the recognition they are due, in the form of wide exposure.
“We are passionate about the need to preserve and practice the art of craftsmanship, and The Balvenie Rare Craft Roadshow will bring this passion to life sharing it with those we meet along the way,” stated Nicholas Pollacchi. “We hope that The Balvenie Rare Craft Roadshow will ignite the spirit of rare craft across the country, and we look forward to honoring our fellow craftsmen during this epic nationwide journey. We encourage craftsmen to begin signing up immediately.”