New Waitrose range “stocks up” with Thor Port
30 October 2008 | By Popsop Team
New ranges of fresh stocks and gravies launched by leading retailer Waitrose – including a seasonal range of Christmas sauces – are using the Thor Pot to ensure exceptional functionality and family branding across all products.
The ranges – manufactured for Waitrose by Joubere – are set to provide consumers with a variety of premium flavours that only need to be heated before use. Waitrose wanted a packaging format that offered recloseability and microwaveability, but was keen to ensure that the containers also delivered an attractive appearance for optimum on-shelf presence.
RPC Blackburn’s Thor Pot was considered the ideal choice because its proven functional benefits – which include a tamper evident seal – are matched by strong aesthetics. Excellent contact clarity allows consumers to see the product contents, and the large decoration area enables prominent labelling, with Waitrose using co-ordinated graphics to ensure commonality of branding across the ranges.
A 550ml size Thor Pot, injection moulded in PP, has been specified for the gravies and stocks.
Popsop.com
Tags: food, retailers, Waitrose
