Clever structural packaging decisions

31 October 2008 | By Popsop Team

The good examples of an ergonomic yet aesthetic structural packaging were featured on the Pentawards 2008. Among them were the Silver winners – Product Ventures and DIL Brands. First submitted the project “Jamba Juice”.

That’s the description from their website:

“The importance of the project was to convey the essence of Jamba – what it stands for as a franchise. We captured the essence of the Jamba retail experience by sculpturally communicating ‘freshly blended’,” explains Peter Clarke, CEO of Product Ventures. “It was a truly collaborative effort between Product Ventures, Jamba and Nestlé to create and deliver this iconic beverage package to market.

”The new product line includes “Smoothies” and “Juicies”. “Smoothies”, a fruitful, nourishing blend of natural ingredients like real fruit and a splash of low-fat milk, are available in Strawberries Wild, Orange Dream Machine, and Banana Berry. “Juicies”, a lighter, refreshing blend of fruit with a splash of non-fat milk, come in Orange Strawberry Banana, Mango Orange Peach, and Very Berry. All varieties include Jamba’s signature line of healthy vitamin and mineral boosts.