On April 4, Pepsi launched the second year of its Pepsi Refresh Project, calling on people from across the United States to submit bold ideas that have the power to move communities forward, focusing on the categories that America cares about most: Education, Communities and Arts & Music. In addition to its standing grant categories, Pepsi will announce a new Pepsi Challenge each month in the form of a question that Pepsi will challenge the public to answer with creative ideas. This month, Pepsi is challenging fans to channel their love of music to drive social change with its first Pepsi Challenge by asking, “How would you rock the house for a good cause?”
Believing that every individual can refresh the world, Pepsi is enabling innovative ideas through the Pepsi Refresh Project, a platform for inspiration, learning and taking action. By awarding more than $1.2 million each month to ideas that receive the most votes at www.RefreshEverything.com, Pepsi aims to encourage fun ideas that capture the youthful optimism in all of us.
Pepsi will accept project entries for five days from noon ET today through midnight ET April 9, and the first five days of every month thereafter. Up to fifteen hundred (1,500) ideas will then be selected randomly and posted on www.RefreshEverything.com for voting for one month, starting May 1. For more details on the 2011 Pepsi Refresh Project, visit here.
In partnership with GOOD, the Pepsi Refresh Project’s social impact partner, Pepsi will continue to provide support to Refresh Project grantees. GOOD will continue to work closely with grant recipients to activate their projects, ensure the greatest impact possible, and tell the inspiring, fun stories of grantees making a difference in their communities. Pepsi will also continue its partnership with Global Giving to administer grant disbursements and monitoring.
You can find more information on the Pepsi Refresh Project on Facebook at www.facebook.com/Pepsi, or on Twitter @Pepsi or #pepsirefresh.