Starbucks has presented its 10th annual Global Responsibility report outlining the progress the company made last year in such areas as ethical product sourcing, environmental protection, contributing to community life, using renewable energy sources, etc.
The report shows the movement of the company to achieve the goals set in 2008. Turns out, the brand has outperformed in some areas and exceeded the goals in the areas like renewable energy usage (in 2010, Starbucks purchased 58% of renewable energy vs. the planned 50% of electricity consumed by U.S.-based stores ) and youth action grants (in 2010, 53,600 young people were engaged in community activities organized by Starbucks vs. the planned 50,000 by 2015).
More than that, the company has shown a tremendous progress in the following areas:
— farmer support. The brand provided $14.6 million to organizations that offer loans to coffee farmers, thus approaching its goal of $20 million by 2015
— cofee sourcing. Purchases of ‘ethically sourced’ coffee certified by C.A.F.E. and Fairtrade practices increased from 81% to 84% in 2010.
— recyclable cup solution. By introducing it, the brand has taken a significant step towards implementing efficient recycling solutions and minimizing its environmental footprint.
— water consumption. The company has reduced water usage by 21% in comparison with the figures of 2008.
“Thanks to the efforts of Starbucks partners we have made significant strides these past few years, from exploring new ways to recycle used paper cups to continuing to reduce the environmental impact of operating our company-owned stores. And every day, the words of our mission are brought to life in small, often uncelebrated ways by Starbucks partners, customers, farmers, suppliers and neighbors. Although we are proud of all that we have accomplished, we recognize that there is so much more to do,” said Starbucks CEO, president and chairman Howard Schultz in his message in 2010 Global Responsibility Report.
To read the full version of the document, please visit www.starbucks.com/2010report.