Jamie Oliver’s food range by Pearlfisher

5 November 2008 | By Popsop Team

The leading UK design agency Pearlfisher developed the complex project for Jamie Oliver’s food range.

Brief: New brand creation, developing a new lifestyle concept that elevates the Jamie Oliver experience from the kitchen to the home.

Scope: Strategy, logo, brand identity, corporate identity, structural design, design of over 170 SKUs, secondary packaging, tone of voice, naming, pack and web copy.

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www.pearlfisher.com

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