Schweppes has tapped another Hollywood A-lister to promote the iconic fizzy drink. The cold Australian beauty Nicole Kidman, who starred in the brand’s ‘Indian’ advert in 2009, was replaced by another stunning blond lady, Uma Thurman, who looks super sexy and super seducing in the new spot and visuals. In the new French campaign, which is developed by Fred&Farid (Paris), the agency behind the celebrated ‘We are animals’ campaign for Wrangler, ‘Kill Bill’ actress and a jury member of this year’s Cannes Film Festival is asking the legendary ‘What did you expect?’ question in the opulent settings.
In the commercial (in English, but with French subtitles), a reporter is interviewing the celebrity, who is lying on a couch and wearing an awesome golden dress with a huge yellow flower on her head. She starts telling him in a whispering velvet voice that she likes Schweppes “all the time, with strangers, at home, sometimes in taxi”, and then she asks the sweating guy is he would like to have Schweppes with her. Naturally, the guy, shocked by her plain-speaking, is asking if she means ‘sex’, but Uma pshaws and says that she is talking about the drink, nothing else, and then starts pouring the soda into her mouth.
The campaign, which was launched in late April, also includes stunning prints—the photoshoot was directed by the celebrated photographer David Lachapelle and reflects his sexual and often humorous approach. Visitors to the interactive French website of the brand, Schweppes.fr, can watch the commercial and three stills, which feature Uma with flowers and fruit all around her.