SABMiller launches MILLER MIDNIGHT in Russia

10 November 2008 | By Popsop Team

SABMiller RUS, a subsidiary of SABMiller plc- one of the world’s leading brewers – today launches an innovative new beer onto the Russian market. A refreshing, light lager – that looks black! This is the first new Miller product to be introduced in Russia since the brand launch fifteen years ago.

Miller Midnight uniquely combines dark roasted and light roasted crystal malts for a distinctive refreshing taste. Getting this balance right was an important part of the two year development process, led by Ronda Dannenberg and Jackie Lauman, specialists at Miller’s flagship brewery in Milwaukee. Color, aroma, taste, and finish were all carefully considered. The result: a deep and distinguished dark colour contrasting with a surprisingly fresh, light taste. It will be available in 330ml and 500ml bottles.

“We believe that launch of this new Miller Midnight variant will help to strengthen Miller’s brand positioning as trend setter and style icon in Russia”, – says Bertrand van Renynghe, Marketing Director SABMiller RUS.

miller_midnight_01

miller_mignight_02

From the official Sabmiller’s press release

Popsop.com
Tags: , , ,